July 2016

Viewing posts from July , 2016

Video is Key to Social Marketing

Facebook has 8 billion average daily video views from 500 million users. That is daily! Put another way, Facebook sees 100 million hours of daily video watch time!  YouTube alone receives more than 4 millions daily views a day and more than one billion unique views each month! So it really isn’t surprising that 64% of marketers expect video to dominate their marketing strategies in the near future according to Nielsen.

By 2017, 69% of all consumer traffic on the internet will be watching video.

I included a little video here that I did for our company as an example. This is a direct message though often we tell stories or create narratives for our clients to communicate with customers or engage audiences.


I remember when television was exclusive and also exclusionary to a large degree. I was there. I worked for one of the networks. We worked very hard and knew we were lucky. But, I can tell you this revolution excites me so much more. Anyone with talent can get their videos watched — widely! Talent!!! Any company with a good message can reach their customers without exorbitant fees. This is a HUGE tool for the average small to medium sized companies; enabling them to compete with larger corporations in getting their dynamic messages to customers. The internet and the visual media it streams is a tremendous equalizer if it is used effectively!!

Businesses who use video report 72% increased website conversions rates. Are you using video? Are you communicating professionally? Effectively?

And lastly, are you working efficiently? You can afford to incorporate video into your media marketing plan. Can you afford not to?

I’ll be talking on this topic a lot in the coming weeks!

Wanzie’s Ladies of Eola High Seas

I love when my work includes photography. My favorite projects are shows that Michael Wanzie, Kenny Howard and Chris Yakubchik write, produce and direct and star Beth Marshall, Peg O’Keefe, Sam Singhaus & Blue Star. Okay, okay, okay, I’m a nut for Wanzie’s Ladies of Eola Heights series.

This summer’s show is Wanzie’s Ladies of Eola High Seas. It is playing at the Abbey now. (Click on any picture for tickets) I’ve seen it twice and counting. Wanzie can get me laughing and crying and back again in under 5 minutes. His writing is a kind of magic I couldn’t not begin to dissect or understand. But it touches everyone.

The comedy and timing of these shows just slay me. The emotion always surprises me. I can watch them over and over and still feel all the feels just as strongly.

I am forever awed by Sam Singhaus. He plays Miss Sammy as if overtly. There she is in all her drama. Nobody is going to look away when MIss Sammy is on the stage. But what I love is the small things. The little insecurities that a woman her age would have but try to mask. It’s the tiniest gestures that get to me. With all the make-up, wigs and costumes, it is Miss Sammy’s eyes that are telling the story.

Speaking of costumes, the amazing Marcie Singhaus knocks another one out of the park here. Marcie knows these Ladies inside and out! She makes sure to convey it all to the audience.

Go see this show! Orlando needed the Ladies and they came through again!!!!